The symptoms are visible. The causes are not.
PS RevOps six lens method finds why companies fail to convert what they sell into what they earn. It is an operating-model diagnosis delivered by an operator who ran the P&L — not a software project, not a systems implementation, and not a tooling rollout.
- Economics
- Pricing & Packaging
- Utilization & Capacity
- Delivery Methodology
- Org Design
- Revenue Linkage
A plan you can take to your board.
Two different failures, one shared cause
Technology companies routinely fail to convert what they sell into what they earn. Revenue sits in backlog and ages out. The projects that do close land at margins well below plan.
Those are two distinct failures, and they are usually treated as one. The conversion gap is revenue sold and never recognized. The margin gap is revenue recognized at a cost that consumed the profit. Both trace back to the same upstream decisions in pricing, capacity, and delivery design.
Because those systems mask each other, the symptoms are easy to see and the causes are not. That is why point fixes so often make things worse, and why all six lenses get examined before anything is recommended.
The conversion gap
Sold, but never recognized. It sits in backlog and ages out.
The margin gap
Recognized, but at a cost that consumed the profit.
Six lenses
The assessment examines the operating model across six lenses. Each answers a question leadership should be able to answer already, and usually cannot answer cleanly.
- 01
Economics
Is the organization truly profitable, and how do you know?
- 02
Pricing & Packaging
Are you pricing for value or to close?
- 03
Utilization & Capacity
Do you know and manage your real capacity?
- 04
Delivery Methodology
Can you deliver the same quality twice?
- 05
Org Design
Does structure support delivery or fight it?
- 06
Revenue Linkage
Does services drive the business or sit beside it?
Three weeks, a fixed fee, and a decision you can act on
The engagement is bounded on purpose. You get an independent read on where the operating model breaks down, a prioritized roadmap ranked by impact and effort, and a clear answer on which fix to make first and which problems to deliberately leave alone.
