PS RevOps
PS RevOps was founded by Aaron Babcock, who through his career had seen professional services organizations struggle to turn sales into real revenue and profits. He came up with the Six Lens Method as a way to help companies and PS organizations fix that gap. Created and delivered by someone who ran a large services P&L and carried the number, not by a consultant applying a framework they don’t truly understand.
What that looks like against each lens
Utilization & Capacity
Delivered the highest regional revenue in three years with fifteen fewer staff, by streamlining service agreement extensions, prioritizing workload, and optimizing backlog.
That is the conversion gap, closed and quantified.
Pricing & Packaging
Led cross-functional deal reviews with sales, legal, finance, and delivery that improved deal margins and eliminated high-risk opportunities before they reached delivery.
Scope fenced before signature rather than absorbed afterwards.
Delivery Methodology
Built a consulting practice from nothing — service offerings, project templates, and delivery processes — cutting project startup time by 18% and generating $2M in initial bookings.
The same work the methodology lens assesses, done from zero.
Economics
Improved consulting and resident services margins by nine points.
Margin recovered structurally, not through one-off cuts.
Where the record was built
Approximately twenty-six years in services delivery. A record that can be trusted.
Director, Professional Services
NetApp
May 2020 – June 2025
US and Canada. A 90-person organization of managers, project managers, consultants, and engineers, with full P&L responsibility for more than $40M in annual revenue across consulting, resident, install, and managed services.
Area Director, Support and Delivery
NetApp
June 2018 – May 2020
Western US. A 56-person team and a P&L between $20M and $30M, through the integration of professional services and support during a major restructuring.
Regional Manager, Professional Services
NetApp
January 2013 – June 2018
A 42-person team and a $22M P&L, covering both enterprise and mid-market accounts.
Field Support Manager
NetApp
March 2010 – January 2013
Customer-facing escalation and product quality recovery.
Engagement Manager
Quantum
May 2008 – April 2010
Built a net-new consulting organization from zero.
Project Manager
EMC
September 1999 – January 2008
Enterprise storage, backup, and disaster recovery for large enterprise clients.
Location
Based in Lehi, Utah.